Strategic Advantage 

Marketing, Social Media and Business Strategies

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Thought leadership for business development.


 


What would your business look like tomorrow if your best customers left you for a competitor?

July 28th, 2011 by Dale Jones

You’re still in business.

Testimony to the realization: You are smart and you know how to survive this economy.

You realize your best customers are being courted by your fiercest competitors, both online and by traditional methods.

You’re holding your own and keeping them happy.

You must have the service mentality, marketing know-how and fulfill a niche that safeguards your business from losing your top clients. Or do you? Do you know for certain?

Recently, Guy Kawasaki, former Apple chief evangelist, tweeted about a study posted on Social Media Today called “Social Media case study: Broadcast vs. Engagement in forums”.  The study’s premise made a strong case: the traditional marketing concept of broadcasting a message at a market is less effective than building an engaging, interactive campaign which seeks the active involvement of the target audience. The study indicates a strong increase in views, and especially in comments, occurs when a promotional campaign that makes claims is changed to one that asks questions.

Kawasaki’s conclusion: “Why not do both?”

For the entire article: http://tinyurl.com/42xfmsu