Strategic Advantage 

Marketing, Social Media and Business Strategies

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Thought leadership for business development.


Are Your Prospects Still in the Dark?

July 13th, 2011 by admin

Check out this video.

Are your prospects still in the dark because your message hasn’t been creatively conceived, seen or heard?

“Business today requires new perspectives on strategy, operations, and staff.  Most of all it requires a level of flexibility that has previously been considered a weakness in some organizations.

To navigate in an increasingly complex environment and zig when all the competition are all zagging, you must flip repeatedly between different perspectives and paradigms.  And you must do so in real time and on demand.”

Peter Sheahan, FLIP

The days of haphazardly throwing various forms of marketing and public relations campaigns at broad constituencies in hopes of garnering your organization’s share of the market are over.