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Bury The Hatchet

October 4th, 2011 by Dale Jones

The phrase (idiom) “Bury the Hatchet” means to forget about arguments and disagreements . . .

It appears traditional media and social media are at war with one another and that’s not the answer. We need to move past the arguments and disagreements.

Some companies believe that just because social media answers some of their most pressing needs with regards to communication and marketing, that they should abandon traditional media. We all recognize the importance of harvesting a social media presence, but the biggest mistake we see in a company’s effort to implement a marketing strategy is their approach.

ArtistotleA well designed integrated marketing strategy should take note of Aristotle’s statement: “The whole is greater than the sum of its parts.” For optimum results, social media should be integrated with traditional media.

Social media has become an extremely important part of how businesses market their brand, products and services. Traditional media carries with it a great deal of credibility and although it may not create the same kind of buzz that social media creates, it is a very important contributor to the success of business. You must understand how to integrate social media with traditional media into your advertising, public relations and direct marketing campaigns.   

In order to succeed, you must be open to new ways of thinking about integrating your social media and traditional media.

If someone builds you the framework and a process for integrating your social and traditional media, you can apply it over and over again.

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